Terri and Sanela
The duo behind Selfdom!
It all started in Sydney in 2016.
Sanela lived in Munich, Germany, and Terri was based in Shanghai, China, yet we met for the first time near the Sydney Opera House. Ironically, neither of us originate from these places, nor are we still there!
Where are we from and where are we now?
Sanela was born in Bosnia and moved to the UK, where she now lives with her husband and two children. Terri was born in the US and now lives in Switzerland with her husband and two sons. The gift of a global lifestyle is the appreciation for differences, inclusivity of perspectives and respect for all cultures, beliefs and ways of being in the world.
What brought us together?
The opportunity to learn and grow with Dr Brené Brown herself. We were with Brené and her team to become certified in the Daring Way™, a courage building program that explores the role vulnerability and connection plays in us achieving our desired lives.
What bonded the two of us?
We love nothing more than discussing challenges that arise when theory meets a real life.
Sensing an immediate connection, we remained close across the miles. We became fast friends and often referenced Brené’s work when we talked about our own challenges.
First on the list of conversation topics? Perfectionism. We are both recovering perfectionist. We were both finding so much power in the self-awareness we gained from personal development and the work we were doing around our own struggle with vulnerability.
It is one thing to know that you’re sabotaging your business or yourself by playing it small and hiding behind the armour of perfectionism. It is an entirely different realisation, and more painful one, to admit that perfectionism may be defining how you’re showing up in your relationships or what you expect from your loved ones. Through laughs and tears, we felt how powerful it was to share these moments with another person.
This was our reason for building Selfdom! We want to give you the opportunity to grow with other like-minded souls and experience the power of community.
We committed to make a versatile online platform where individuals could delve into self-work at their preferred pace and depth, whether through downloadable reflections, self-study courses, live online courses, within a community or through 1:1 coaching.
We aimed to construct a space that caters to diverse learning needs and preferences, ensuring everyone can find a mode of development that resonates with them. Our goal is to facilitate transformative learning experiences that are not only enriching but also convenient and customizable to your needs.
Join Us in Exploration
So, come and explore with us! Whether you’re on a quest to overcome perfectionism, in pursuit of deeper self-awareness, or simply eager to continue evolving, we are here, extending our hands in companionship, ready to offer support, insights, and a welcoming space for growth.
Sanela Lukanovic
Sanela is a transformational coach with over 15 years of experience supporting individuals to live and lead with authenticity, purpose and courage.
Her passion lies in supporting women because of the unique and complex set of challenges facing them. Her intention with this work is to enable conscious women to tune into their unique voices and create change in the world that’s aligned with their values.
Sanela is a certified Daring Way™ Facilitator, a research-based methodology by Dr Bréne Brown.
Sanela has a background in management consulting, which she joined after graduating from Warwick University with a degree in Economics. She enjoyed a varied and dynamic consulting career and excelled in managing business transformation projects in the UK's private and government sectors.
Sanela loves good conversations with friends, travelling, and Sunday morning walks on the windy and wild English beach with her family.
Originally from Bosnia, she lives with her husband and two children in South East of England.
Terri Creeden
Terri is a certified ontological and transformational coach, trainer and facilitator. Her most passionate work is in the areas of authenticity, meaningful relationships and living and leading with courage.
She has a strong desire to to contribute to the evolution of society and the progress of our future through personal development of individuals and leaders.
Terri started her career in clinical and public health genetics, educating medical professionals and supporting families impacted by genetic conditions. She holds a Masters degree in Human Genetics as well as a Masters degree in Public Health.
She is a Certified Daring WayTM and Dare to LeadTM Facilitator in the research of Dr. Brené Brown and also holds a certification in the Leadership Circle Profile assessment.
She loves laughing, dancing and immersing herself in cultures other than her own. On weekends, she enjoys slow mornings with big cups of coffee and pretending she can knit and paint.
Originally from the US, Terri has lived in Europe and Asia and is currently based in Switzerland with her husband and two sons.
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